Well, at least this is a very broad question and needs some context. So whenever you’re trying to reach influential people – try to be as personalised as possible. When reaching out to influencers it’s always better to refrain from mass mail and follow the personalised approach. Once you answer all this questions – you’ll be able to come up with great subject lines that would easily hook them. What if people WON`T open your emails, or even WORSE… Yeah, while your are in testing mode some people might not open your emails and some people might even unsubscribe. 10 000 more people opening your email with 1% conversion rate is… If you sold a 0 product that would result in 000 more in sales!
They get hundreds of “templated” email outreach emails daily and I’m sure most of them don’t even get opened. But when sending an email update to your own list of subscribers, you can’t get personal with each of them. Time Management // @Twitter ~ I decided to leave my six-figure job in order to follow my passion. Have those numbers in mind the next time you are afraid to test out your subject lines.
So headlines can (and should) be tailored to their purpose.
You don’t want the reader to lose the “information scent” so don’t change them too much, but it usually makes sense to change them to suit the purpose.
Subject lines have nothing to do with search engine rankings, so drop the keywords and focus on psychology. The subject line is the first link in a long chain And that chain may have other weak links. Once opened, the purpose of the teaser text in the email is to get the click…
Once clicked, the purpose of the headline on the landing page is the get the reader to move down the page…
The best subject line in the world won’t help you if you have a weak link farther down the chain.
Follow the path through to the end, finding and eliminating any friction or confusion. The last lesson I learned from this email was that adding a small extra bit at the end (in this case – “with one simple trick”) can have a huge effect.
// @Twitter The best subject line I have used was based on a popular blog post on Mad Lemmings (my bog). I find that something surprising or humorous tends to get attention when people have so many boring emails coming into their inbox every day. Another thing that I think gets people to open an email is the promise of something useful or actionable. It tells the reader that they could increase their email list fast (like rabbits). After getting the reader’s attention with humor, telling them what they will learn, I finish by telling them it is done with just a simple trick. Of course, it is never as simple as copying what has worked from someone else and repeating it.
The subject line was: Multiply Your Email Subscribers Like Rabbits (with this simple trick) I have tried a variety of subject lines in weekly blog emails, and also in email campaigns and this was one of the best. Sure, my humor is a bit strange, but would you open an email that involved rabbits? You have to take the lessons above and try them on your audience and with your content and see if it works. So keep testing, and learning from what kinds of things people react to.
Have you ever felt that although you’ve got a decent number of subscribers, you still have an incredible low email open rate? not sure what exactly is missing or what you are doing wrong.