Most members stay for about three months, and Hodge said overall revenue continues to grow.
However, 9 out of 10 applicants to Beautiful are rejected. I see dollar signs just walking out the door," Hodge said.
"It's a tough business model, because most of the people that knock on the door don't get in." A new way to join the 'Mile High Club,' for a fee So now he's created a mentoring program cheekily called "Adopt an Ugly Person." In the new program, Beautiful People members ranging from stylists to therapists volunteer to coach applicants on how to be more, well, beautiful.
What do you think about a job site for beautiful people?
Should people be treated differently based on how they look or should everyone be given the same opportunity?
The cull was conducted by Beautiful of members whose looks they say no longer come up to the 'rigorous standards expected' of the 'exclusive community' and who now need to look for love elsewhere.'They are also offering free mentoring with one of the site's beauty mentors, who have volunteered to give their time to help improve the looks, style and confidence of anyone who wants join or rejoin the site.'Entry to Beautiful is only possible after passing a democratic rating process, where members of the opposite sex vote 'Yes definitely', 'Hmm yes, O.
K', 'Hmm no, not really' and 'NO Definitely NOT' based on photographs and a brief profile submitted by new applicants.
Kathie Lee and Hoda discuss the website Beautiful where applicants are accepted based on votes from its members.
The ladies also take a look at creative Play-Doh sculptures for National Play-Doh Day.
Hodge is a former nightclub owner from London who is now managing director for Beautiful People.com, a website he took global five years ago.
To become a member of the site, applicants must submit a photo and profile and be voted beautiful enough by a majority of members from the opposite sex. The site now claims over 750,000 members around the world who pay monthly subscriptions that average around -.
The website Beautiful has set its sights on becoming a job site for beautiful people as well as a dating site where only people deemed to be attractive can join.
Having first opened it’s doors as a place where beautiful people could meet, the site is now planning to offer a recruitment service where employers can find aesthetically pleasing employees.
With a user base of more than 750,000 people, there is potentially a large pool of talent to draw from.