Online dating is no longer seen as a last attempt for the desperate and lonely to find their soul mate.
The stigma is beginning to dissipate as 87 percent of single American males believe that online dating is now socially acceptable, a belief that also 83 percent of female dating site users agreed with.
Furthermore, more men use online dating sites and online dating apps than women.
Those with a household income of 50,000 to 74,999 USD being the largest share of online dating site users of any other income at 15 percent.
Current online dating site users explained their reasons for using online dating sites or apps with answers that included finding someone for a long term relationship or even marriage (46 percent of respondents) and the chance to meet people who just want to have fun (25 percent).
According to another recent survey of dating site users, 66 percent of U. singles used online dating to expand their dating pool.
Other common reasons for using online dating sites or apps were the pre-screening of dates as well as easier conversation.
In 2015, the leading dating website in the United States with global audiences was with 35 million unique monthly visitors, dominating the industry ahead of its nearest rivals Plenty Of Fish with 23 million visitors and Zoosk in third place with 11.4 million visitors.
As of the third quarter of 2015, the Match Group had 4.18 million paid dating subscribers across all its platforms.
However, it is not just about the numbers of people clicking on and scrolling for potential partners.
Success rates speak for themselves with 8 percent of 18-29 year olds admitting to being in a committed relationship with a spouse or partner they met online, the highest success rate of any other age group. Statista assumes no liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Some websites have reported an increase in traffic as high as 350 per cent with some of the most popular sites bombarding singletons with adverts to convince them that 2013, or even the tail end of 2012, could be their time to be lucky in love.
According to Phillip Hodson, of the British Association of Counselling and Psychotherapy, the reason for the surge in people signing up to dating websites is down to singletons taking stock of their lot at the end of another year.