Statistics show that online dating is the third most common way for people to meet a partner (after 'through friends' and 'in a pub') and soon, industry insiders predict, half of all relationships will start online.
Right now (post-Valentine's Day) is a boom period, driving even more singles to look for love online, so whether you are trying it for the first time or bolstering yourself to give it another go, here's what you need to know.
CHOOSING THE RIGHT SITE: London-based Charly Lester started a career in dating accidentally when her 30 Dates blog, chronicling her mission to find love took off.
Guardian online dating review attashil online dating
You could go niche with sites tailored to single parents, country bumpkins, over-50s, Christians, or men and women in uniform.
On the other end of the spectrum is Plenty of Fish.
Lester says her friend branded POF the 'TK Maxx of dating' because while you can find great stuff, it takes a bit of rummaging.
Whatever site you choose, the important thing is not to stagnate, according to Lester.
Remember too that even free apps and websites are making money out of you somehow.
By signing up you are giving them access to your profile and personal information (name, age, location, sexual preference etc) which they sell to third parties and vendors.
WRITING YOUR PROFILE: This is something many online daters struggle with.
"Write them quickly, don't overthink it and check your grammar and spelling" is Lester's rule of thumb.
When it starts to feel like a job rather than fun, take a break and pick up again in a few months. With so many free options available, you might wonder if it's worth it to pay for online dating. Members of sites like e Harmony, which requires members to fill out lengthy questionnaires, and charges membership fees of up to £40 per month, are usually looking for serious, long-term relationships.
Free sites will have more members (so more choice) but that means more admin on your side.
Wading through thousands of options might sound like fun in the beginning but leads to online dating burnout.