Not every entrepreneur sets out to start a business.
For Markus Frind, his business came out of simply trying to make his mark on the world of online dating.
“I saw the other dating sites that were out there at the time, and I knew I could do better,“ said Frind in interview.
“I didn’t set out with the idea of starting my own company – but Plenty of Fish evolved very quickly.” Dating site Plenty of Fish, abbreviated as POF, was started by Frind at his home in Vancouver in 2003.
“A dating site seemed interesting and challenging to build.
I wanted to learn more about building web applications with ASP.
NET and improve my resume.” Though there are now countless online dating sites, the site was unique at the time, as it provided high-quality dating matches with no cost to users.
Frind was the sole employee until the customer service requirements finally became too much, and he brought on some staff.
“When I reached 15 million users and peaked at two billion page views, I knew I needed customer service to effectively support POF’s exploding user base.In 2008 we moved into our first office, and we recently added a third to support our growth.” The online dating space isn’t without competition.Popular site was founded in 1995, and e Harmony opened in 2000.Frind believes the biggest challenges building POF were “constantly predicting how users would react and interact with the site.Also keeping the focus on growth hacking, and expanding the POF team most effectively.” The focus on growing consistently has paid off for the POF team, as they announced in April that the company was seeing over two billion pageviews per week, and 100 million messages were being shared between potential couples.For Frind, the biggest milestone for POF has been watching user numbers grow, and seeing the events his customers host.