Creating an app opens a whole new channel by which you can interact with your customers.
Your app has had a lot of time and though sewed into it, the last thing you want to do as a business owner and as a creator is throw it all away by not promoting your app.
Imagine a new restaurant opening down the street in your neighborhood.
The restaurant opens up its doors bright and early without telling a soul.
All it has done to promote itself is place a sign outside its door saying “Come on in! On the inside, the restaurant has friendly staff, top of the line cooking equipment, and the most mouthwatering croissants you have ever tasted. His restaurant should have been a smashing success.
He conducted extensive research to give his customers the greatest experience possible, yet no one was coming in.
The day dragged on and by the time of closing, the restaurant had only served around 20 customers.
The owner is at home enjoying a hot cup of coffee looking over his business plan, still trying to figure out what was missing.
To anyone reading this, it may already seem obvious that the business owner could have definitely take a better approach to marketing his restaurant.
Working in a mobile app development company has given me the unique opportunity to work with thousands of business owners and entrepreneurs.
Many of them have shared stories of investing large amounts of time and money to make their app the best it can be.
Everything from strategically placing the most relevant widgets, beautifully crafted layout designs, and engaging educational content.