The estimated 10% annual growth may end up being a conservative number, with 58 percent of women in the United States and 48 percent of the men use online dating services.
This site charges members a $50 fee per month for membership.
With over 20 million members, radio and TV advertisements and a vast internet presence, they are truly an effective income-generator. charges $29.99 for a one-month membership while boasting about its 29 million members.
Again, you can see how quickly the dollars add up for Match.com, too.
These companies recognize that they’re sitting on gold mines, which is why their advertising budgets are so high.
In 2009, about $350 million was spent on marketing for online dating service websites.
The result of this spending is seen on the company’s bottom line.It’s estimated that some 20 million Internet users will visit an online dating site at least once a month.There is more good news ahead when considering that these visitors tend to become members.The Internet has changed the way we get our news, watch television, read books and shop. In fact, online dating sites rank as the third most popular compared to other paid content sites that fill the Internet. Not only are they profitable, in 2008, online dating sites were credited with helping set-up over 120,000 marriages. Unknown to many, these sites typically generate more revenue than online pornography, despite the discovery of occasional scandals.Digital music and video games are the first and second most popular paid sites.