Many people swear by it, but even the company knows you get what you pay for.
Hinge also encourages snap judgements, but it tries to offer better matches in the first place.
Though both require a Facebook login, Hinge is more selective in who it presents, only giving you friends of friends.
Narrowing the field: Many sites and apps help narrow the search from the get-go. JDate ($30-$40 per month) and its free Tinder-like cousin JSwipe help connect Jews with other Jews, while Christian Mingle (about $14-$30 per month) is -- clearly -- where Christians mingle.
There are a number of sites geared specifically to black singles, such as the aptly named Black Singles.
For single parents, there's Single Parent Meet, and for people who want a partner who'll live without bread, there's Gluten Free Singles. San Francisco-based The League limits users to the upper echelon of education and job prospects; it currently has a waiting list of 75,000.
Keeping it simple: Coffee Meets Bagel won't overload you with options.
It pulls one daily potential match from your Facebook network and delivers it predictably at noon.
You have until noon the next day to decide if you're interested.
There are dozens and dozens of sites and apps out there to help you find the right match.
So many, in fact, that there ought to be an app to help you find the right app.
We've boiled down the digital dating options into categories to try to make the search-before-the-search a little easier.