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Online dating sites use market metaphors to match people.
Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.
This metaphor of the marketplace – a place where people go to "shop" for potential romantic partners and to "sell" themselves in hopes of creating a successful romantic relationship – is highlighted by the layout and functionality of online dating websites.
The marketplace metaphor may also resonate with participants' conceptual orientation towards the process of ﬁnding a romantic partner.
Online dating (OD) or Internet dating is a dating system which allows individuals, couples and groups to make contact and communicate with each other over the Internet, usually with the objective of developing a personal, romantic, or sexual relationship.
Online dating services usually provide unmoderated matchmaking over the Internet, through the use of personal computers or cell phones.
Online dating services generally require a prospective member to provide personal information, before they can search the service provider's database for other individuals using criteria they set, such as age range, gender and location.
Online dating sites use market metaphor to properly match people up.
Most sites allow members to upload photos of themselves and browse the photos of others.