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K.: Easy Date has bought up Allegran — which operates four of the top 10 dating websites in the U. — from Associated Northcliffe Digital, the digital division of British newspaper publisher Daily Mail (LSE: DMGT) & General Trust.
No word on a purchase price, but the Daily Mail & General Trust bought Allegran, along with automotive classified company Data Media and Retail four years ago for $86.4 million.
Associated Northcliffe Digital CEO Richard Titus says his firm is selling Allegran because “online dating is no longer a core market for AND, as we are focussed on strengthening our position in the larger classified markets of jobs, property, motors and travels as well as moving into other interesting high growth sectors.” Indeed, the Daily Mail & General Trust has recently been upping its exposure in the property classifieds space, with the purchase of several property sites, as well as a 50 percent stake in property site Globrix.
There’s been substantial consolidation in the dating market recently as overall growth has slowed.
Price per month: £29.99 Website: members: 3 million Top features: Complete their free affinity questionnaire and you'll be matched with compatible and like-minded members.
Price per month: £44.95 per month or £11.95 per month for a 12 month membership Website: members: 475,000 Top features: Personality profile based on the ''Big Five'' personality models - gender, age, residence, profession and level of education to help create long term relationships.
Price per month: £79.95 a month or £19.95 a month when you subscribe for 12 months Website: UK members: 370,000 Top features: Lovestruck.com's behavioural recommendation engine assesses your search history, like page views, winks and favourites to help you find what you're actually looking for - and not what you say you're looking for.
Price per month: £39 a month or £11.58 a month when you subscribe for 12 months Website: UK members: 200,000 Top features: They believe that your friends know you best - so, like a virtual wingman, they write your profile for you!
In late February, parent IAC said it would buy Singlesnet, while Spark Networks said last month that it would review “potential business combination(s)” after a PE firm offered to take the company private.