According to statisticbrain.com, there are more than 54,250,000 singles in the United States—and 91 per cent of them have tried online dating.
Lucky for them, the stigma associated with online dating continues to decrease year after year.
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But with so many different online matchmaking services available (and even more being developed each year), how can a lonely heart possibly know where to start? Media Miser analyzed nearly 30,000 tweets between January 1 and January 31 to see which online matchmaking service users spoke about most favourably.
Is one website or application better than the others? Looking to find out which online dating site was the most popular in the month of January, Media Miser used its media monitoring software to analyze Twitter sentiment and online news mentions for five of the top online matchmatching services: OKCupid, Match.com, Tinder, Plenty Of Fish (POF) and e Harmony. Positive mentions include success stories, positive experiences or positive brand mentions.
Negative mentions are characterized by terrible dates, negative experiences, or negative brand mentions.
All tweets were toned by an analyst and sarcasm was taken into account accordingly.
Both Tinder and OKCupid collected neutral coverage when online news sources started reporting on the best times to use these applications.
According to the research, it’s 9 pm for Tinder and 10 pm for OKCupid.
The majority of OKCupid’s coverage was associated with the announcement of new features for polyamorous couples.
Match.com’s coverage remained mostly neutral, but negative coverage came from a story of a man being charged with sexual assault of a woman he met through the online dating website.
According to Twitter users, POF was the least desirable of the five sites in terms of service and matches: Taking a look at the top words associated with each brand is telling of public opinion towards the website or application, or large events that influenced this public opinion.
Most notable are the common words found in tweets mentioning OKCupid and Tinder.
In terms of word associations mentioned in tweets, appears the most popular in terms of positivity compared to Tinder, POF and e Harmony.