At the height of his fame, he was known as "El Ídolo de México" (Mexico's Idol) and "El Ídolo de las multitudes" (The Idol of the Masses).The release of the 1976 album, Amor y Cumbia catapulted him to superstar status not only in Mexico but many other areas of Latin America as well as the United States.
His music, voice and image were so endearing to so many that he became the living embodiment of love.
It was routinely yelled out at his concerts and is still used when people speak of him.
Tovar's other hits include "La Sirenita", "¡Oh, Qué Gusto De Volverte A Ver! He was most successful in the 1970s and 1980s and retired in the late 1990s; however, his music remains popular today.
Tovar's musical group, El Conjunto Costa Azul, has gone through numerous line-up changes over the years and is still active today.
Rigoberto Tovar García (March 29, 1946 – March 27, 2005) was a Mexican singer best known as Rigo Tovar.
Famous for his cumbias, Tovar infused traditional Mexican and Latin music with modern instruments like the electric guitar and synthesizer and popular styles such as rock and soul music.Tovar was born and raised in Matamoros, Tamaulipas, Mexico.After moving to Houston, Texas, his musical career began to take off in the early 1970s.Blending cumbia, tropical, and modern pop rock, he quickly gained a large following.In 1971, Tovar released his first album entitled Matamoros Querido which garnered two hits, "Matamoros Querido" and "Lamento De Amor".During his career, Tovar broke several attendance records in Mexico and throughout Latin America (many of which still stand to this day), sold over 30 million albums, and continues to influence countless artists of all genres.