Wollen et al., (1972) stated that bizarreness may not have been correctly manipulated in previous research because of the difficulty creating common or bizarre images from word-pairs.They attempted to independently look at bizarreness and interactivity by using pictures in four different categories.
Past literature shows a very controversial history associated with the bizarreness effect; studies contradict each other on whether bizarreness actually results in any significant human memory benefit.
The current study used a 2 x 2 (instruction group x word type) mixed-subject design in order to determine whether the type of instructions given prior to a task has any effect on memory.
Participants from Valdosta State University were asked to create either a bizarre or common interacting image based on a given word pair.
All results were inconsistent with the hypothesis that participants in the bizarre instruction group would recall more words than those in the common instruction group.
For centuries, different methods have been used in an attempt to enhance memory (Yates, 1966).
Techniques such as visual aids, mnemonic devices, and visualization methods have been thought to facilitate memory.
One proposed approach to aid memory is the bizarreness effect (Andreoff & Yarmey, 1976; Fritsch & Larsen, 1990; Wollen, Weber, & Lowry, 1972).
This method involves the use of unusual visual imagery to encode information.
Over the years, researchers have tried to support this approach with various studies involving different methods of incorporating bizarre imagery.