I’ve worked on website copy for businesses across a broad range of industries in many countries, and I really can write about any business, no matter what you sell or how unique you are. You give, and you give: You list your achievements, you detail your experience, you explain your worldview. Their websites are like magnets for online traffic. And once you do, you'll be swamped with phone calls, emails, and requests for your services. Use the following four ways to sweep them off their feet with some sweet-talking Web copy. Your competitors are busy playing the field, getting attention. Changes that will seduce your readers, make them feel special, make them see you have the answers they seek.
My qualifications include: When I’m not writing, I can usually be found sailing my yacht in the Bay of Islands, or trying to catch fish that are bigger than I am.
And when the sun shines you’ll generally find me soaking it up one way or another.
Being Scottish, sun isn’t something I’m particularly used to!
Because I’m focused on the niche area of web copywriting, with a strong emphasis on using ethical, up-to-date SEO techniques, I can keep up to date with all the latest developments, and offer you more effective web copywriting as a result.
In the world of online marketing, change happens on a daily basis, so it’s important to stay up to date.
That’s why I regularly attend courses, seminars and training events, and read extensively about both website copywriting and online marketing.
I also attend industry events and conferences, where I keep up to date with developments in industry knowledge and best practice from respected marketing experts from around the globe.
If you have a website that’s not delivering the results it should, or you’re thinking of having a website developed, I’d love to speak to you.
Optimal Copy is a specialist website copywriting service based in New Zealand, and operating throughout Auckland and Northland.